Why do you need specific marketing strategies for Crypto & NFTs?
The crypto world is highly dynamic. The uniqueness and complexity of this security class require extreme agility and adaptation to navigate. Similarly, the NFT space is extremely community-driven and embraces creative innovations as hundreds, if not thousands, of new technologies, assets, and utilities.
As a leading Social Media Marketing Agency, we are very aware of the complexities and the nuance required in crypto & NFT marketing to navigate the current social media landscape. Furthermore, the nature of cryptocurrency as an asset class lends itself to digital marketing very well. As it is a decentralized asset, the voices of the people are the most influential pieces to moving the needle. How do regular people make their voices heard? Social media.
- Learn – We have initiated continuous learning and training for our Social Media experts to support crypto & NFT leaders in the most performing manner.
- Understand – We have developed solid collaboration with Social Media platforms’ representatives to anticipate the change in crypto-related regulation per social media and countries.
- Execute – We have developed specific pull marketing tactics that best fit crypto & NFT communities’ DNA.
- Monitor – We have integrated specific tracking tactics for crypto & exchange, considering Know Your Customer (KYC) standards challenges.
Marketing Strategies For NFT & Crypto Sphere
We have learned that from this fast-growing market:
- NFT influencers are essential to raising awareness of NFTs
- Community marketing strategies (pull marketing tactic) with vibrant engagement are necessary to drive conversation, boost the audience’s investment & involvement in the project
We have expertise in marketing NFTs on:
We have a quality network of NFT & Crypto experts, whom we can leverage at any time to raise brand recognition, boost exposure, engage with enthusiast communities, and innovate as a CRM tool for brands.
Metav.rs – Create branded NFTs with proof of ownership certified on the Blockchain.
At Digital Business Lab, we have identified the social media platforms that have dominated the cryptocurrency space and best lend themselves to paid or influencer campaigns.
Twitter and Reddit are the most crypto-friendly platforms driving forces behind cryptocurrency conversations.
- Twitter with dedicated spaces and #FinTwit communities.
- Reddit has one of the biggest dedicated cryptocurrency forums globally – R/Cryptocurrency – with over 4.4 million members (and many more).
We have recognized work with established crypto exchanges such as EQONEX, with whom our work has been published officially by Twitter as a success case story.
In addition to our network, we have in-house experts seasoned in the cryptocurrency space itself and operational by working with our numerous crypto-related clients.
🙏Thank you, Digital Business Lab, for putting me in the first place according to the “Key #Crypto Influencers in Asia for 2021” Rank!
— H.E. Justin Sun🌞🇬🇩🇩🇲🔥 (@justinsuntron) March 16, 2021
So what do we do?
Performance-driven social media campaigns activate owned, earned, or paid marketing campaigns to meet your business vision and objectives. With our operational experience from current financial institutions & crypto exchange leaders, we have the expertise to tackle this new financial asset class by combining our experience with our up-to-date operational skills in social media.
Our services can be summarized into four categories:
- Marketing (Know-how)