After releasing the top 10 micro-influencers list last year, DBL is now ready with another ranking of best 10 KOLs for 2019 Q1!
Little Red Book is more than just an e-commerce app, but really a platform for product discovery and recommendation!
Chinese KOLs can generate millions of sales figures within a short amount of time, but it’s not because of their massive followers.
We are happy to share our insights about useful strategic recommendations to optimize your influencer campaign, and therefore achieve your business goals.
Take a look at the world’s biggest event for marketing creativity—Cannes Lions—by analyzing five awarded campaigns through our lens: Asian-focused, Social-oriented, and Content-first.
Here is the last part of our 3-article series about KOL campaigns: how to properly activate the KOLs you selected?
Here is our second paper of our 3-article series about KOL campaigns, get ready to select the best KOLs for your brand!
How to implement a KOL campaign? 1/3: defining your objective
If your brand targets at young Chinese females, you must understand the Little Red Book.
Companies need to be thinking about how to engage their employees on social media in a coordinated fashion.