Read our influencer marketing insight and find out how influencer marketing is different from celebrity endorsement.
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Little Red Book/Xiaohongshu (小紅書) is a Chinese social e-commerce app with more than 30 million monthly active users. On the 6th Anniversary in 2017, Little Red Book ranked 1st in the App Store’s Shopping category and sold 15 million USD worth of goods in two hours. However, it is more than just an e-commerce app, […]
Headlines like “100 cars (USD 35K each) sold out in 5 minutes” showcase the huge consumption potential of Chinese customers. A key factor in these accomplishments is the influencer of Chinese KOLs who are able to drive their fans to finish the purchase. Here are some tips shared by Chinese KOLs on how to win […]
We would like today to take a look at the Cannes Lions, the world’s biggest event for marketing creativity, by analyzing five awarded campaigns through our lens: Asian-focused, Social-oriented, and Content-first. The marketing campaigns here are very diverse, but through the key components of their strategy, they give us insights about the direction the industry is […]
Last but not least, the final article of our 3-article series distilling our best practices for KOL campaigns. You can find our entire series “How to implement your KOL campaign?” in the DBL insights section of our website. Once you have defined your objective and selected your KOLs, you need to properly activate the influencers. Here […]
After a first article focused on the objective definition, we are delighted to share our second one that will help you to pick the best KOLs for your brand! You can find our entire series “How to implement your KOL campaign?” in the DBL insights section of our website. When doing a regular advertising campaign on Social […]
Facebook’s organic reach is dropping more and more every month. The high online advertising competition is driving advertising cost higher and higher, especially for a high-quality audience on social media. On the other hand, influencer marketing is the fastest-growing marketing trend. Such challenging environment and appealing new marketing models attract a lot of brands to look […]