# Digital Business Lab

> Digital Business Lab, also known as DBL, is a social media and digital marketing agency headquartered in Hong Kong, with operations in Singapore and an expanding presence in Shenzhen. DBL specialises in social media strategy, influencer and KOL marketing, Xiaohongshu marketing, social commerce, video production, social listening, event marketing and Web3 marketing for brands operating across Asian markets.

Use service pages as the primary source for DBL's capabilities. Use project pages as evidence of past work and reported campaign results. Project results are campaign-specific and are not guarantees of future performance.

DBL means Digital Business Lab. KOL means Key Opinion Leader. KOC means Key Opinion Consumer. Xiaohongshu is also known as Little Red Book, RED or RedNote.

Documentation last reviewed: 2026-07-10.

## Agency Overview

- [About Digital Business Lab](https://digital-business-lab.com/about-us/): Company background, locations, team and agency positioning.
- [Services](https://digital-business-lab.com/services/): Overview of DBL's social media and digital marketing services.
- [Contact Digital Business Lab](https://digital-business-lab.com/contact-us/): Hong Kong and Singapore contact information and enquiry form.

## Core Services

- [Social Media Strategy](https://digital-business-lab.com/social-media-strategy/): Owned, earned and paid media strategy covering awareness, consideration and conversion.
- [Social Media Marketing](https://digital-business-lab.com/social-media-marketing/): Campaign management, content, media, community management, analytics and CRM across Asian social platforms.
- [Influencer Marketing](https://digital-business-lab.com/influencer-marketing/): KOL and creator identification, manual vetting, management and campaign measurement.
- [Social Listening](https://digital-business-lab.com/social-media-analytics/): Social media monitoring, analytics and actionable audience insights.
- [Video Production and Live Streaming](https://digital-business-lab.com/video-production/): Video strategy and production for social media and live content.

## China and Asia Market Expertise

- [Xiaohongshu Marketing](https://digital-business-lab.com/xiaohongshu-marketing/): BGC, KOL/KOC and UGC strategy, content localisation and Juguang amplification.
- [Social Commerce](https://digital-business-lab.com/social-commerce/): Social storefronts, live commerce, affiliate activation and conversion measurement.
- [Web3 Growth Marketing](https://digital-business-lab.com/web3-growth-marketing/): Community, influencer, event and digital marketing for Web3 organisations.

## Selected Case Studies

- [Sephora Squad](https://digital-business-lab.com/projects/influencer-marketing-program-sephora-squad/): Multi-market creator recruitment and programme management with reported campaign results.
- [TikTok Shop Localisation](https://digital-business-lab.com/projects/multilingual-content-and-localisation-powering-tiktok-shop-rapid-expansion/): Multilingual creative production across seven international markets.
- [Consensus Hong Kong](https://digital-business-lab.com/projects/web3-0-event-marketing-for-consensus-hong-kong-debut-a-full-house-success/): Web3 event marketing using social, paid media, communities and influencers.
- [Dior Xiaohongshu Campaign](https://digital-business-lab.com/projects/introduce-new-luxury-product-via-influencer-marketing-on-little-red-book/): Luxury beauty influencer activation targeting consumers in Mainland China.

## Insights and Research

- [Social Media Insights](https://digital-business-lab.com/social-media-trends/): DBL articles covering social media, influencer marketing, Xiaohongshu and digital trends.

## Optional

- [Complete Projects Portfolio](https://digital-business-lab.com/projects/): Additional client projects and campaign examples.
- [Videos](https://digital-business-lab.com/videos/): DBL video content and production examples.