Social Media Strategy
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Little Red Book/Xiaohongshu (小紅書) is a Chinese social e-commerce app with more than 30 million monthly active users. On the 6th Anniversary in 2017, Little Red Book ranked 1st in the App Store’s Shopping category and sold 15 million USD worth of goods in two hours. However, it is more than just an e-commerce app, […]
Year 2018 is about to end, but social media is still booming. Here are 5 dominating trends of social media marketing in 2019. Some of these trends are still in the budding stage, but are expected to grow in 2019. Some of them are already major trends in 2018, and will have a even greater presence […]
To make it short: social media retargeting is all about blending original retargeting with retargeting based on user engagements like video views, reactions or event participation. In most of the major social media, see here below, the original retargeting is actioned based on a pixel or a tag placed in a website’s code or Google […]