Top Web 3 & Crypto Influencers to Activate in Hong Kong

Why influencers matter more than ever in the Web 3 & Crypto space in Hong Kong?

In 2025, Hong Kong is not just part of the global Web 3 & Crypto conversation, it is helping write the rules. With 11 licensed virtual asset trading platforms approved under its new regulatory framework and the Stablecoins Ordinance officially passed, the city has become Asia’s most structured and forward-facing crypto hub. Also, more than 10,000 delegates attended Consensus Hong Kong this year, and with a packed calendar of blockchain events, the city offers top visibility, momentum and credibility for Web3 players.

In this environment, activating the right influencers is key to shape perception, simplify complexity and connect brands with real communities. Whether you are launching a new protocol, entering the Hong Kong market or building trust around digital assets, the right people can turn attention into traction and traction into long-term value.

Top voices of Web 3 & Crypto on X (formerly known as Twitter)

Jen Zhu (@JenZhuScott)

No. of followers: 55.4K – Avg. engagement rate: 7.39%

Founding Partner at IN.Capital and WEF Blockchain Council fellow, Jen blends frontier-tech investing with policy commentary. In fact, Forbes named her one of the World’s Top 50 Women in Tech, and she frequently briefs Davos on AI-blockchain convergence.

Besides, she bridges deep-tech venture investing with policy analysis, giving brands a single conduit to both crypto-native builders and regulators. Ideal for framing AI-plus-Web 3 narratives that need C-suite gravitas and retail resonance.

Yat Siu (@ysiu)

No. of followers: 167.4K – Avg. engagement rate: 0.96%

Co-founder & Executive Chairman of Animoca Brands, Yat sits on Hong Kong’s government Task Force on Promoting Web 3 Development and headlines global metaverse conferences.

He is also a metaverse pioneer who marries gaming credibility with policy influence, and can elevate NFT or GameFi launches into mainstream media while keeping the messaging regulation-ready.

Michael Wu (@MichaelWuAmber)

No. of followers: 5K – Avg. engagement rate: 0.41%

Ex-Goldman Sachs quant and Co-founder & CEO of Amber Group, Michael champions AgentFi–AI agents that optimise DeFi strategies.

His smaller, senior-heavy follower base converts well for B2B use-cases such as liquidity provisioning or institutional custody—making him a surgical pick for enterprise partnerships.

Jerome Loo (@V1JeromeLoo)

No. of followers: 73.7K – Avg. engagement rate: 4.28%

China-based educator who hosts X Spaces on Chainlink, cross-chain liquidity and BRC-20 NFTs, clocking 25-minute average listener retention.

Jerome acts as a cultural bridge between Mainland China’s retail traders and Hong Kong’s compliance-focused market, perfect for cross-border growth campaigns.

币到家 BDJ (@B_daojia)

No. of followers: 111.5K – Avg. engagement rate: -%

Long-time $BTC/$BNB holder, Binance-affiliated Web 3 incubator and admin of a 40 K-member Telegram super-group.

A retail super-connector who orchestrates flash airdrops and token-gated quests that trend on DEXTools—ideal when rapid wallet growth and grassroots buzz are the KPIs.

Leading Web 3 & Crypto LinkedIn voices

Arthur Hayes

No. of followers: 7K

BitMEX co-founder turned macro commenter whose ‘Hayes’s Hypotheses’ newsletter shapes institutional sentiment and headlines crypto panels worldwide.

Arthur Hayes‘ ability to weave Bitcoin cycles into global liquidity narratives makes him the go-to authority for white-paper forewords, market outlook webinars and high-value investor briefings.

Duncan Wong

No. of followers: 4.8K 

PhD cryptographer, CEO of CryptoBLK and founding member of the post-quantum Abelian blockchain; author of 200+ peer-reviewed papers.

Combining academic rigour with enterprise deployments, Duncan Wong is the trust anchor for privacy-tech launches and CBDC pilot announcements.

Max Minton

No. of followers: 3.8K 

Managing Director & APAC Head of Digital Assets at Goldman Sachs; quoted by Bloomberg for the surge in hedge-fund crypto options demand and board observer at BitGo & Blockdaemon.

The quintessential TradFi gatekeeper, Max Minton opens institutional doors and lends blue-chip credibility to tokenisation or custody initiatives.

Ketat Sarakune

No. of followers: 3.5K 

Global Head of Crypto Payments at Crypto.com and ex-Visa/PayPal strategist, spearheading merchant roll-outs across 30+ markets.

Ketat Sarakune payments pragmatist who translates Web 3 jargon into ROI metrics for retailers—ideal for case-study content and cross-border checkout pilots.

Jayant Ramanand

No. of followers: 1.9K 

Co-founder of MANTRA Chain, a Layer-1 for real-world-asset tokenisation. He was also a speaker at Consensus HK 2025 on compliance and RWA security.

A compliance-first RWA champion, Jayant Ramanand helps brands turn regulatory requirements into competitive advantages when launching staking or asset-tokenisation products.

Hong Kong Communities to leverage

StartMeUpHK Festival

Now converged with Hong Kong FinTech Week (3–7 Nov 2025) for its 10-year anniversary, the festival draws 25,000+ founders, investors and agencies—Hong Kong’s single biggest launchpad for Web 3 products. Our team at Digital Business Lab is bringing its full-service approach to the festival, providing a seamless and effective campaign with synchronized organic, earned, and paid tactics. We’re excited to showcase our impactful messaging and full-funnel strategies, from brand awareness to high-performance conversions.

FinTech Association of Hong Kong (FTAHK)

Its nine committees (including Web3 & Blockchain) host “Fizz & FinTech” mixers, masterclasses and regulatory briefings, giving brands direct lines to C-suite bankers and insurers seeking pilot partners.

Hong Kong Blockchain Association (HKBA)

HKBA unites 5,000+ members—from exchanges to law firms, and run closed-door policy roundtables with legislators and the SFC. Perfect for previewing white-papers or piloting regulation-sensitive products.

Hong Kong Computer Society (HKCS)

Recognised for CPD credits, HKCS stages developer hackathons, AI challenges and cybersecurity bootcamps—ideal for open-sourcing SDKs or running hack-to-hire programmes.

HKWeb3

A grassroots builders’ collective that fills Cyberport events and Twitter Spaces; its 48-hour hackathons supply quick product feedback and authentic dev-community buzz.

Key takeaways

• Dual-platform strategy is non-negotiable. In fact, X delivers instant price-narrative momentum, while LinkedIn cements institutional trust. Together, they fill the entire awareness-to-conversion funnel, certainly for Web 3 & Crypto sectors.
• Credibility is currency. Every recommended influencer carries at least two verifiable trust signals: government appointment, academic pedigree or regulated-entity leadership. This ensures brand-safe collaboration in a tightly watched market.
• Precision beats scale. Matching an influencer’s differentiator such as policy reach, retail velocity, enterprise clout or developer rapport to the campaign’s KPI multiplies ROI and prevents message dilution.
• Communities amplify and validate. Plugging into HKBA for policy alignment, FTAHK for C-suite buy-in, HKCS for tech depth, HKWeb3 for builder buzz and StartmeupHK for headline visibility turns a one-off activation into an ecosystem play.

By understanding and leveraging these influencers and communities, brands can accelerate credibility, deepen engagement and capture measurable growth in Hong Kong’s booming Web 3 & Crypto landscape.