Why do you need social media analytics?
Due to the fast changing market, there are plenty of reasons why a brand needs social media analytics or social listening. Generally, it provides actionable data for any stages of a marketing campaign. A most noteworthy survey from NetBase points out that 56% of North American brands agree that social analytics has made their marketing campaigns successful. So how does this powerful tool help your business?
First of all, social media analytics helps to discover new market segments to promote your brand. Moreover, you can tap into what today’s internet and social media customers are interested in with social analytics. Furthermore, brands can actively keep those are interested engaged. Apart from the above, social analytics will as well help you to merge the synergies between sales and marketing. It also allows you to monitor real-time data to adjust your marketing tactics during your campaign. Finally, social listening can also benchmark your competitors and build your competitive edge .
The data obtained from social listening would eventually better provide a big picture for your marketing campaign.
Where do we apply social media analytics?
We understand that different campaigns require support from different types of data. Hence, we apply social analytics to a large variety of data to best assist your marketing campaigns.
- User Persona and Behaviour
- Brand Awareness
- Engagement Rate
- Traffic and Bounce Rate
- Lead Generation
- E-commerce Insights
What do we do for social listening?
We are capable of supporting campaigns of different objectives with social listening. We are also open to even more besides the below!
- Brand Awareness Measurement
- Audience Profiling
- KOL Identification and Screening
- Sentiment Analysis
- Competitor Benchmarking