The Brief
Senior business leaders across ASEAN are increasingly saturated with webinars and traditional one-way B2B content. UOB wanted to create a more engaging thought leadership platform that could deliver relevant, peer-level conversations while reinforcing its positioning as One Bank for ASEAN.
Digital Business Lab developed UOB ASEAN Connect, a LinkedIn Live series bringing together UOB leaders, clients and industry experts to discuss the key issues shaping businesses across the region.
The Objective
Engage senior business decision-makers across ASEAN through credible, relevant thought leadership, while converting audience engagement into measurable downstream demand.
The Solution
A leader-led B2B livestream series designed to turn thought leadership into real-time conversation.
DBL developed UOB ASEAN Connect, a LinkedIn Live series bringing together UOB leaders, clients and industry experts to discuss key business issues shaping ASEAN. The livestream was supported by organic, earned and paid media before, during and after each session to drive registrations, engagement and downstream demand.
Campaign Recognition
DBL is proud to share that Digital Business Lab and UOB have been awarded Bronze for Most Effective Use of B2B Marketing at the MARKies MARKETING-INTERACTIVE Awards 2026 in Singapore.
Our work on the UOB ASEAN Connect LinkedIn Live 🔴 series demonstrated what’s possible when strategy and execution are tightly aligned:
➡️ Live formats that earn attention
➡️ Leader-led conversations that create real value
➡️ Full-funnel orchestration across Organic, Earned, and Paid
In today’s B2B landscape — increasingly complex and still underutilised on Social Media — the model is evolving:
🎯 Specialised agencies deliver better ➡️ deeper expertise, sharper execution
🚄 Lean organisations deliver faster ➡️ agility is now a performance driver
🫰 Passion delivers differentiation ➡️ commitment shows up in outcomes
Bridging localisation and performance is no longer optional — it’s essential.
And this is where mid-sized, regional specialists play a critical role.
Thank you to UOB for the trust and partnership in building the ASEAN Connect Series.
Episode 1
Episode 2
About UOB
UOB is a leading Asian bank with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets.
Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world’s top banks: Aa1 by Moody’s Investors Service and AA- by both S&P Global Ratings and Fitch Ratings.
