The Brief
ByteDance selected us as a trusted partner to lead the creative strategy and large-scale production for TikTok Shop’s rapid expansion across seven key markets: Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Singapore, and the United Kingdom. The goal was to deliver fully localised creative assets while strictly preserving global brand consistency. By combining culturally attuned strategic frameworks with high-volume execution, we enabled fast market penetration, accelerated growth of seller and creator ecosystems, and supported sustained leadership in these dynamic social commerce regions.
The Objective
Rapidly localise creative content across multiple markets using an agile process that combines in-house and external teams to deliver fast, culturally relevant, brand-consistent assets at scale.
The Solution
Multilingual Content and Localisation for TikTok Shop
Our team acted as the full end-to-end creative engine for TikTok Shop, powering its commercial ecosystem across seven dynamic markets: Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Singapore, and the United Kingdom. We created a vast portfolio of assets that went far beyond traditional advertising. Instead, we developed a cohesive visual language built for the future of social commerce; one that maintains strict global brand consistency while delivering authentic, culturally sharp relevance in each market.
Creative Scope and Deliverables
We delivered a wide range of high-impact assets to support rapid platform growth. These included:
- E-commerce key visuals, banner ads, dynamic promotional content, and interactive monthly calendars
- Engaging micro-content such as gamification elements, GIFs, and stickers designed to spark community interaction
- Physical-world extensions including DOOH (Digital Out-of-Home) displays, office branding, and branded stationery
This broad creative output bridged digital experiences with real-world touch points, helping TikTok Shop feel both globally unified and locally alive.
Production Approach and Quality Systems
To handle industrial-scale volume without compromising quality, we built a highly efficient system:
- Agile structure with dedicated Market Leads and localised designers who understand subtle cultural differences (Thai slang, UK humour, regional trends)
- Automation powered by dynamic templates, Figma workflows, and AI-assisted resizing for fast production of banners, UI elements, and variants
- 24/7 centralised governance through key account leads to keep workflows synchronised across all time zones
- Multi-tier quality control that ensured brand compliance, even when producing up to 2,000 assets per week
This combination of smart localisation, scalable technology, and rigorous oversight accelerated seller and creator ecosystem growth while securing TikTok Shop’s strong position in these fast-evolving social commerce landscapes.
Localised Content for Indonesia
Localisation and amplification for TikTok Shop double-digit sales assets
Localised Content for the Philippines
Multi-format creations, gif, stickers and more across all markets and promos
Localised Content L'Oréal Group for Vietnam
Amplification for brand specific promotion for TikTok shop super brand day across 20+ different brands
SEA & EMEA Content for Ramadan
Design and creation for local moment and celebrations with TikTok Shop
TikTok Shorts
Videos across all markets
Key Takeaways for TikTok Shop’s Multilingual Content
- Massive localised scale without compromise: We successfully delivered thousands of fully localised creative assets across seven diverse markets, all while preserving strict global brand consistency and integrity at every step.
- Cultural intelligence powered by high-speed production: Dedicated Market Leads worked hand-in-hand with localised designers who mastered regional nuances, combined with dynamic templates, Figma automation, and AI-assisted resizing, enabling us to produce up to 2,000 brand-compliant assets per week at peak without any drop in quality.
- End-to-end creative engine fuelling real business growth: We built a complete, future-ready visual language for social commerce, spanning high-impact e-comm visuals, engaging micro-content (GIFs, stickers, gamification), interactive calendars, and even physical extensions like DOOH and branded stationery. It directly accelerating seller and creator onboarding, community engagement, and sustained market leadership in some of the world’s fastest-growing social commerce regions.
About ByteDance
ByteDance is a Chinese technology company founded in 2012 by Zhang Yiming (and Liang Rubo), headquartered in Beijing. It specialises in AI-powered content platforms that personalise user experiences through advanced recommendation algorithms.
Best known as the parent company of TikTok (the global short-form video app) and Douyin (its Chinese counterpart), ByteDance also operates popular products like Toutiao (a leading news and content discovery platform in China), as well as various tools in entertainment, education, enterprise services, and more. Its mission is to “inspire creativity and enrich life,” with platforms reaching billions of users worldwide across 150+ countries.
