The Brief
OnTheList is Hong Kong’s luxury fashion hot concept which needed more reach and also social media engagement with the luxury fashion community. Consequently, DBL took over the brand’s social media management to drive more engagement.
The Solution
Social media engagement certainly does not happen without a comprehensive “owned-earned-paid media” strategy. Hence, Digital Business Lab drove for OnTheList a precise marketing mix. That is a blend of engaging content, partnerships, press coverage, Key-Opinion-Leaders, and paid campaigns. As with any social media engagement strategy, the overarching principle of being successful is crafting a strong branded content strategy. Above all, the most powerful way to do so is through captivating storytelling.
Social Media Strategy - Influencer & PR Management - Facebook Advertising - Social Media & Brand advocacy performance analytics
The Results
Key Takeaways
As with any social media engagement strategy, the overarching principle of being successful is crafting a strong branded content strategy. Consequently, the most powerful way to do so is through captivating storytelling.
Video content offers exactly this opportunity to bring a brand to life. In addition, you will reach your core target audience through successful press partnerships and influencer campaigns. However, even all three of these elements combined make for a highly successful awareness campaign, simply reaching the right audience at the right time is not enough to drive audience engagement. Above all, the key to activating and engaging your social media audience is making the first encounter with the brand the most memorable. This will eventually help to leave a lasting impression of the brand.
About OnTheList
OnTheList is a pioneer concept of Members-Only Flash Sales in Hong Kong. Premium and luxury brands offer past-seasons items at exclusive prices for a limited number of days.
