Training & Consulting

Training

Many brands have taken the step into the social media world with increased usage across all platforms from WeChat and Instagram to LinkedIn, improving their online presence and business prospects. With this comes a significant amount of real-time insights which we parlay into our lessons and use as the foundation of our social media training to keep our audiences one step ahead.

Our process always begins the same way, working side-by-side with our client in assessing their specific needs, discussing the current state of their industry and what the main objectives are for this workshop. Here are some of the key elements we establish prior to committing to a particular format:

• Online, offline, on-site: the location of the collaborators and the level of interactions affect the format
• Number of attendees: our programs differ from one-on-one and large group sessions
• Location of the training: at client offices or other locations
• Recommended hours: topics to be covered, depth, frequency, proximity with trainees, follow-up

From the latest video formats to Chinese market insights, our team of mavens disseminate their expertise and DBL’s operational capabilities into training themes such as the following:

• C-executive level social media macro-trends
• Employee advocacy, cross-department or to top-management marketing & sales executives
• Trends & new features, specific to a platform and/or to a market
• Social Media fundamentals, owned – earned – paid
• Event activation, pre – during – post

We also offer complementary social media training topics with related services like analytics and reports on training workshops, video production, graphic design, internal training materials and social media listening.

Consulting

Our social media consulting services offer brands informed advice in different scenarios like social media activity and strategy, guiding your team to improved performance or as a taskforce to tackle specific projects.

At a macro level, our experts will help your company to better adapt its business model to today’s digital world, as many are still figuring out their approach to social media. Whether it’s for sales purposes, building a community or simply to increase awareness, we are helping companies adjust internally, organize their teams, re-think digital infrastructure, and ultimately how to leverage social media to optimize the impact on their bottom line.

At a micro level, our social media consulting services are integrated within the operational team of our clients. We work as a “special taskforce” for our client’s digital marketing team to analyze the impact of new features, user behaviors and/or market insights while also providing reports on operations like advertising and influencer activations as well as top-level analysis.

Here are some examples of social media consulting project topics we’ve worked on:

• B2B global social media infrastructure
• China social media trends, features, and benchmarking
• Advertising campaigns cross-departments performance

Combining our operational experience, market expertise and business mindset, we are able to provide effective social media consulting services to a variety of organizations.