The Brief
PALO IT, a prominent global innovation consultancy and Agile software development company, leverages technology to foster positive change across industries. Committed to accelerating business transformations, PALO IT sought to amplify its LinkedIn presence to reflect its leadership and broaden global B2B engagement with potential clients and partners. They partnered with Digital Business Lab, renowned for our strategic insight into digital marketing and social media prowess to achieve this.
The Objective
Brand Visibility, B2B Leads Generation & Employee Advocacy
The Solution
In response to these objectives, Digital Business Lab crafted a comprehensive LinkedIn strategy that exceeded PALO IT’s goals through a multi-tiered approach:
- LinkedIn Strategy Formulation and Execution: Crafted a customized 360° strategy that optimized every aspect of PALO IT’s LinkedIn presence—from profile optimizations to enhanced content visibility.
- Operational Playbook Development: Developed a detailed playbook for PALO IT employees, empowering them through training to become effective brand advocates.
- Multilingual Advertising and Creative Execution: Launched and managed dynamic LinkedIn advertising campaigns in French and English, significantly increasing market penetration and lead quality.
- Performance Analytics Setup: Constructed a comprehensive dashboard to track engagement metrics, B2B lead quality, and ROI, facilitating ongoing improvements based on data-driven insights.
B2B Linkedin Lead Generation - Campaign Templates & Performance Tracking - Consulting
Why Linkedin for PALO IT?
Leverage Linkedin in Multiple Ways
Key Takeaways
Here are three key takeaways that any B2B brand can learn from this campaign:
- Effective Employee Advocacy: Developed an operational playbook and conducted two employee advocacy training sessions, empowering PALO IT employees to become effective brand advocates, thereby extending the reach and impact of the company’s LinkedIn activities.
- Enhanced Brand Visibility through Global and Multilingual Reach: Successfully managed dynamic LinkedIn advertising campaigns in French and English, broadening PALO IT’s engagement with potential clients and partners across different regions and languages.
- Data-driven Performance Improvement: Implemented a comprehensive performance analytics setup, providing a detailed dashboard to track engagement metrics, lead quality, and ROI. This facilitated ongoing improvements and strategic adjustments based on data-driven insights.
About PALO IT
PALO IT is your technology partner to design, build and transform high-value sustainable business.
Born in 2009, they are a global digital innovation and software development company that delivers innovative solutions, driving positive impact on the triple bottom line: people, planet, profit. They work with clients to rapidly launch products and services, create new business models, and prepare leadership and culture for the future.
PALO IT is committed to helping businesses transform to better our world. They’re proud to be a World Economic Forum New Champion, and a B Corp-certified company in Singapore, Hong Kong, Mexico, Thailand and France.
