The Brief
Gift Market contacted Digital Business Lab to build their B2B brand awareness in the Singapore market. The final objective was to develop traffic & lead generation on giftmarket.com.sg
DBL’s challenge was customizing our strategy during the covid-19 pandemic based on our understanding of the corporate gift market in Singapore.
The Solution
Digital Business Lab implemented a paid social media strategy to cover the entire sales funnel from awareness to conversion. Our team set up advanced retargeting tracking leveraging Facebook Pixel to smartly repurpose the right ad format to the right audience at the right time.
DBL also recognized the importance of a tailored marketing approach during the Covid-19 pandemic and developed the strategy according to the time frame.
Social Media Marketing - Facebook Advertising - Content Creation
The Results
Key Takeaways For Driving Brand Awareness & Traffic Projects
| The combination of organic and paid social media strategies played an essential role in the marketing strategy for Gift Market in Singapore. Targeting Gift Market’s original fanbase to drive and maintain audience engagements was crucial in reaching the brand objectives in this campaign. Not only this but also retargeting on social media through the Facebook pixel and lookalike audiences was an essential driver of results for this B2B campaign. DBL took on the challenge of creating a unique marketing strategy during the Covid-19 pandemic. Analyzing what corporate consumers were interested in was vital in this situation. We adopted the marketing strategy that used relevant products in a “work from home” pack, a Sustainability bundle, or pertinent themes in the Singapore market. This was an effective strategy to drive brand awareness given the situation. |
About Gift Market
