To enhance the brand’s campaign and build the momentum we did combine 3 aspects of marketing: outreach of micro-influencers, activation of paid advertising, and creation of engaging content. To resonate with the Hong Kong “local” community, the produced content was “co-produced” between the influencers and the brand. In addition, we co-managed with the influencers a “paid” portion with the goal of expanding the organic reach.
Facebook App, KOL operation, Video Production, Performance Analytics
Like the “co-produced” content of this project, DBL’s creative strategies take the extra mile by providing viable solutions “out of the box” such as combining a brand advocacy program with supporting video production and connected CRM solutions.
UNHCR, the UN Refugee Agency, is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people.