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UNHCR — Nobody Left Outside Campaign 2017

Embrace the value of brand advocacy to raise local awareness for a noble cause

The Brief

UNHCR approached us with the mission of building momentum for a newly launched awareness campaign called “Nobody Left Outside”.

Our Solution

To enhance the brand’s campaign and build the momentum we did combine 3 aspects of marketing: outreach of micro-influencers, activation of paid advertising, and creation of engaging content. To resonate with the Hong Kong “local” community, the produced content was “co-produced” between the influencers and the brand. In addition, we co-managed with the influencers a “paid” portion with the goal of expanding the organic reach.

Facebook App, KOL operation, Video Production, Performance Analytics

The Results

25%
Opt-in Rate
on Facebook CRM app
35%
Increase of Leads
from Facebook
38%
More Successful
in reaching people than an equivalent media campaign

Key Takeaways

Like the “co-produced” content of this project, DBL’s creative strategies take the extra mile by providing viable solutions “out of the box” such as combining a brand advocacy program with supporting video production and connected CRM solutions.

Integrate a Dynamic Facebook Strategy in Your Marketing Plan

About UNHCR

UNHCR, the UN Refugee Agency, is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people.