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Lab Concept - Lane Crawford

Enhance fashion footprint with Instagram and Facebook marketing

The Brief

Lab Concept is an urban fashion hub bringing Hong Kong hand-picked lifestyle brands from around the world. Additionally, its social media and digital assets needed a revamp to raise awareness and increase fan base. Hence we conducted a fashion marketing campaign fully utlizing their social media assets.

The Solution

To sum up, we tailored the social media campaign for the local and expat fashion community on Facebook, Instagram and Twitter. First of all, we launched a viral influencer marketing campaign through the strategic combination of video content and a selfie contest. Also, we invited fashion KOLs to the contest to teach styling and photography to participants. Finally, we continued to optimize Lab Concept’s digital footprint through agile Facebook marketing tactics throughout the duration of the campaign. In addition, that includes A/B testing and performance monitoring.

Social Media Optimization (Facebook, Instagram, Twitter), Content Distribution, Website Optimization, Influencer Management, Performance Analytics

The Results

70,000+
Reach
with influencer marketing
21%
Follower Increase
on Instagram
23%
Follower Increase
on Facebook

Key Takeaways

Facebook and Instagram offer brands efficient advertising solutions with performance insights for optimization. In order to unlock Facebook and Instagram’s marketing benefits, a powerful, creative and operational strategy needs to be in place. These platforms are social media in nature, but they have vastly different ecosystems. Therefore through synergizing these social channels, we recruited relevant fashion influencers and through their followers. Eventually we empowered Lab Concept’s digital footprint significantly.

Enhance Your Social Media Marketing

About Lab Concept

Lab Concept a fashion shopping hub in Hong Kong with the best hand-picked beauty and lifestyle brands.