Insights

Explore Malaysia’s evolving social media landscape with industry-specific insights and must-know case studies.

Welcome to our 2024 guide for TikTok influencer marketing in SEA. In this article, we will continue discussing the rise of TikTok in APAC and you will learn how to pick the right TikTok influencers for your brand campaign and how to set up the right KPIs.

This article highlights top outdoor and Pan-outdoor influencers, providing insights into how brands can leverage these collaborations to resonate deeply with their audience, link products to nature, health, and beauty, and drive quality growth through strategic influencer marketing.

Welcome to our 2024 guide for Little Red Book, Part 2. In this article, we will continue discussing the rise of Little Red Book and its increasing popularity among the Chinese community.

As we enter the year of the Dragon, Little Red Book reveals exciting new avenues and promising business opportunities. This comprehensive guide will explore the latest trends and provide expert tips to help your brand thrive on Little Red Book in 2024.

Catch the latest trends in AI influencer marketing across Asia with our insightful guide. Delve into key regional preferences and strategies tailored for culturally diverse markets. Essential reading for marketers seeking success in the dynamic Asian digital landscape.

Over the last decade, Social Media has become an undeniable and integral part of every business’s marketing strategy. On the one hand, this is great for Social Media managers. On the other, with Social Media advancements moving at the speed of light (think: Threads, Twitter rebranding to X), all of these changes can lead to […]

Stepping into the future of influencer marketing, we spotlight Asia’s TOP four trendsetting virtual influencers and their groundbreaking collaborations with four well-known brands: IKEA, PUMA, ASUS, and Adidas.

Delve into the rapidly evolving world of AI-generated influencers. From unmatched consistency to data-driven insights, discover why these digital personas are revolutionising influencer marketing, especially in dynamic markets like Southeast Asia and China.

This is a beginner’s guide to learning more about Reddit, usage statistics, marketing strategy, and brand advertising solutions.