Insights

Welcome to our 2024 guide for Little Red Book, Part 2 (click here to review our first part). In this article, we will continue discussing the rise of Little Red Book and its increasing popularity among the Chinese community. Little Red Book has become a key platform within the Chinese community, mainly due to its […]

As we enter the year of the Dragon, Little Red Book reveals exciting new avenues and promising business opportunities. This comprehensive guide will explore the latest trends and provide expert tips to help your brand thrive on Little Red Book in 2024.

Catch the latest trends in AI influencer marketing across Asia with our insightful guide. Delve into key regional preferences and strategies tailored for culturally diverse markets. Essential reading for marketers seeking success in the dynamic Asian digital landscape.

Over the last decade, Social Media has become an undeniable and integral part of every business’s marketing strategy. On the one hand, this is great for Social Media managers. On the other, with Social Media advancements moving at the speed of light (think: Threads, Twitter rebranding to X), all of these changes can lead to […]

Stepping into the future of influencer marketing, we spotlight Asia’s TOP four trendsetting virtual influencers and their groundbreaking collaborations with four well-known brands: IKEA, PUMA, ASUS, and Adidas.

Delve into the rapidly evolving world of AI-generated influencers. From unmatched consistency to data-driven insights, discover why these digital personas are revolutionising influencer marketing, especially in dynamic markets like Southeast Asia and China.

This is a beginner’s guide to learning more about Reddit, usage statistics, marketing strategy, and brand advertising solutions.

Looking to amp up your lifestyle or need some fresh inspiration for your next marketing campaign? Meet the Top 10 lifestyle influencers in Singapore in 2023, making waves across various sectors from fitness to home decor.

Dive deep into strategies that blend the allure of Instagram with the nuances of Twitter, discover the power of compelling questions, and elevate your brand’s presence with captivating visuals. A must-read for brands eager to master the Threads platform.

Explore the world of education influencers in Singapore with our curated list of top 5 cost-efficient picks.