Build your website for your target customers, not just because your rival has one.
Here is the last part of our 3-article series about KOL campaigns: how to properly activate the KOLs you selected?
When you need to maintain strong media relations, you better provide them with highly relevant and engaging content.
Social media is not only a part of marketing strategy, but also a catalyst for other marketing activities.
Here is our second paper of our 3-article series about KOL campaigns, get ready to select the best KOLs for your brand!
How to implement a KOL campaign? 1/3: defining your objective
If your brand targets at young Chinese females, you must understand the Little Red Book.
Companies need to be thinking about how to engage their employees on social media in a coordinated fashion.
Pre-roll or not pre-roll, that’s a question.
A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and influencers.
