With the increasing popularity of an active lifestyle, the fitness industry is gaining its importance in the world, valuing at almost USD 100 billion. Likewise in Singapore, the sector has grown more than 5% per year since 2015. Appealing to a younger audience, social media and influencer marketing have become the perfect medium for brands to hop on the fitness trend. In this article, we will introduce our top picked Singapore sports influencers. All selected micro-influencers are the top engaging profiles in Singapore, with a large size of their audience based locally. What’s more, influencer performance insights will be presented in the article for evaluation purpose. All influencers’ data were extracted from an intelligence tool powered by Meltwater.
#1: @kerstinong – Kerstin Ong
Kerstin is a Singapore national hurdler, ambassador of Sport Singapore and athlete of UnderArmour and G-SHOCK. Apart from her strong offline presence, she is an active influencer online. She creates aspiring content revolving around fitness, travel and healthy lifestyle. Her sincere interaction with her audience gives her a high engagement rate of 9%.
Metrics of Kerstin Ong:
- 10,143 followers on IG
- True reach up to 3K
- 16 post/week on average
- Engagement rate around 9%
- Photo posts can go up to 1.7K likes
- Content focus: Sports, Fitness and Travel
- Location: Singapore
- Top locations of followers: Singapore and the US
- Main platform: Instagram
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#2: @swimpsj – Pang Sheng Jun
Another national athlete of Singapore is Pang Sheng Jun. By sharing his daily life on social media, Pang gives everyone a sneak peek of life being in the national swimming team. Pang is actively collaborating with local and international brands such as Grab, Uniqlo and OPPO, which together they spread positive messages to the public.
Metrics of Pang Sheng Jun:
- 12,282 followers on IG
- True reach up to 9K
- 2 post/week on average
- Engagement rate around 8%
- Photo posts can go up to 7.1K likes
- Content focus: Sports, Lifestyle
- Location: Singapore
- Top locations of followers: Singapore and the US
- Main platform: Instagram
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#3: @shaun_tupaz – Shaun Tupaz Anthonio
Calling himself the ‘Fatness’ influencer, Shaun is also a stand-up comedian and spin instructor in real life. The Singapore-based influencer combines his sense of humor with sports, which brings joyful content to his audience. In spite of his fun side, he is a genuine fitness enthusiast who always shares fitness tips and workout routines in his stories and posts. If you are looking for a charismatic and playful profile to work with, Shaun is the one to go to!
Metrics of Shaun Tupaz Anthonio:
- 16,456 followers on IG
- True reach up to 3K
- 2 post/week on average
- Engagement rate around 6%
- Photo posts can go up to 2.2K likes
- Content focus: Fitness, Comedy and Lifestyle
- Location: Singapore
- Top locations of followers: Singapore and the US
- Main platform: Instagram
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#4: @queenieazabeth – Queenie Azabeth
Queenie is a Singapore sports influencer with a keen interest in lifestyle, dance and fashion. Being in the fitness industry herself, she often promotes a healthy and active lifestyle with her audience. On another hand, she is also an entrepreneur of her own fitness program and sportswear brand.
Metrics of Queenie Azabeth:
- 24,275 followers on IG
- True reach up to 15K
- 2 post/week on average
- Engagement rate around 4%
- Photo posts can go up to 3.9K likes and videos up to 6K views
- Content focus: Fitness, Lifestyle and Travel
- Location: Singapore
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
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#5: @joakimgomez– Joakim Gomez
Joakim is an all-round entertainer who lives an active and healthy lifestyle. He creates amiable content on social media that appeals to audience of all ages. Also, as a 3rd time Marathon runner, Jokim shares the ups and downs of his running journey with his fans. With his positive and determined attitude, he is one of the best Singapore sports influencers for portraying the positive and healthy image of your brand.
Metrics of Joakim Gomez:
- 41,994 followers on IG
- True reach up to 17K
- 11 post/week on average
- Engagement rate around 5%
- Photo posts can go up to 6.1K likes and videos up to 56.4K views
- Content focus: Lifestyle, Sports and Entertainment
- Location: Singapore
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
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