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Top 5 Food Micro-influencers in Singapore

03.March.2020

The Insta-sphere has become obsessed with snapping #foodgram pictures and for good reason! Food connects people, a common thread that anybody can relate to regardless of background, taste and gender. These trendy snapshots are often mouth-watering and eye-catching, making the influencers who post them that much more attractive to follow.

With a growing number of people striving to be foodies, the established food influencers have upped their game, taking food photography and presentation to the next level. We have scoped out the Top 5 micro food influencers in Singapore whose posts have left drool on the screens of many and inspired their followers to try out new restaurants and recipes.

WARNING: Please read the following with a bib as you’re about to see a lot of #foodporn*.

*Food Porn is defined as “Close-up images of juicy, delicious food in advertisements”

#1- @makoeats – Mark Ong

Mark Ong is a food photographer and ‘home-chef’. His Instagram is full of pictures that you’ll want to sink your teeth into. The page provides a shop window for this food influencer’s top foodie creations and experiments. From Nasi Lemak with sambal to Black Char Chai Tow Kway (stir-fried radish cake). This is your one-stop-shop for all your Asian food cravings.

Metrics of Mark Ong

  • 19,286 followers on IG
  • True reach up to 5K
  • 6 posts/week on average
  • Engagement rate around 5%
  • Photo posts can go up to 2.9K likes and videos up to 15K views
  • Content focus: Food, Cooking and Photography
  • Location: Singapore
  • Top locations of followers: Singapore and the United States
  • Main platform: Instagram
View this post on Instagram

A post shared by *Mark Ong* (@makoeats) on

View this post on Instagram

A post shared by *Mark Ong* (@makoeats) on

#2- @thecharlottemei –  Charlotte Mei

Charlotte is a certified nutritionist as well as a Radio and TV host who is passionate about ‘living green’. She teaches her audience that cooking a delicious and healthy meal can be fuss-free. Charlotte shares nutritional information in a straight-forward, non-preachy and entertaining way.  Her Instagram shows us that it’s never too late to adopt healthy habits.  Her mission is to bring Singaporeans back to their kitchens to whip up healthy and simple dishes. We’re on board!

Metrics of Charlotte Mei:

  • 9,618 followers on IG
  • True reach up to 3.7K
  • 3 posts/week on average
  • Engagement rate around 5%
  • Photo posts can go up to 1K likes and videos up to 4K views
  • Content focus: Food, Travel, and Founder
  • Location: Singapore
  • Top locations of followers: Singapore and the United States
  • Main platform: Instagram
View this post on Instagram

A post shared by Host, Presenter, Nutritionist (@thecharlottemei) on

View this post on Instagram

A post shared by Host, Presenter, Nutritionist (@thecharlottemei) on

#3 – @lancetaey – Lance Ong

Take a peek into the Singapore food scene through the lens of Lance Ong’s drool-worthy Instagram posts. For inspiration on the best dishes and restaurants to hit up in Singapore, this is the food influencer page to follow. With food reviews from his trips around Singapore, he is a real foodie at heart. Lance has a true reach of nearly half of his followers, which is a testament to the popularity of this Instagram page.

Metrics of Lance Ong

  • 13,794  followers on IG
  • True reach up to 6.7K
  • 2 posts/week on average
  • Engagement rate around 4.5%
  • Photo posts can go up to 2.7K likes
  • Content focus: Food and Travel
  • Location: Singapore
  • Top locations of followers: Singapore and the United States
  • Main platform: Instagram
View this post on Instagram

A post shared by Lance Ong (@lancetaey) on

View this post on Instagram

A post shared by Lance Ong (@lancetaey) on

#4 @yellowfingers –  Charlene

This Singapore food influencer shares her homecooked creations through a well-styled gastronomical feed. Her beautiful #foodstagram page focuses on top-down imagery of local Singaporean dishes that puts the food at the centre of the shot. Recipes focus on locally-sourced ingredients with references to Charlene’s family and their foodie favourites.

Metrics of Charlene

  • 12,446 followers on IG
  • True reach up to 7K
  • 1 post/month on average
  • Engagement rate around 5.5%
  • Photo posts can go up to 2.9K likes and videos up to 2.5K views
  • Content focus: Food, Travel and Lifestyle
  • Location: Singapore
  • Top locations of followers: Singapore and the United States
  • Main platform: Instagram
View this post on Instagram

A post shared by ♡ Charlene (@yellowfingers) on

View this post on Instagram

A post shared by ♡ Charlene (@yellowfingers) on

#5 – @honeyydrizzle – Grace Chan

You’re likely to feel hunger pangs whilst browsing through Grace’s account especially if you have a weakness for sweets and desserts. A very visually-appealing IG that will tickle your sweet tooth, you will see creations from honey, fig and pistachio pavlova to a passionfruit tart, and best of all, serve as a great inspirational feed to get you whisking and baking at home.

Metrics of Grace Chan

  • 18,599 followers on IG
  • True reach up to 13.5K
  • 1 post/week on average
  • Engagement rate around 6.5%
  • Photo posts can go up to 7K likes and videos up to 6.4K views
  • Content focus: Food, Travel and Cooking
  • Location: Singapore
  • Top locations of followers: Singapore and the United States
  • Main platform: Instagram
View this post on Instagram

A post shared by Grace Chan (@honeyydrizzle) on

View this post on Instagram

A post shared by Grace Chan (@honeyydrizzle) on

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