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Top Pet Micro-Influencers in Asia for 2020 Q1

05.May.2020

For the first time, Digital Business Lab has curated a list of the best Pet Influencers in Asia for 2020 Q1.

Despite their obvious differences in communication, Pet Influencers also have engagement rates, sponsorships, and followers, very comparable to their human influencer predecessors. With devoted parents to help share their stories, these animal influencers have the unique ability to reach animal lovers of all ages and melt their hearts.

Today, several pets have gained enough of a following on social media to earn the title of “Pet Influencer”. They can also command thousands of dollars creating content for brands. And it’s not just pet food companies and vacuum makers; fashion brands like Ralph Lauren and upscale hotel chains have written checks for four-legged talent to appear in their marketing content too.

For this new round, we have shortlisted Pet Influencers based on their high community engagement, adequate audience size, and most importantly their high-quality content. This ranking is covering Instagram profiles from 9 locations in Asia: Hong Kong, South Korea, Taiwan, Singapore, Japan, Malaysia, Indonesia, Philippines, and Thailand. In addition, we will provide insights about the influencers’ true reach and top locations of followers using a media and intelligence tool powered by Meltwater.

Hong Kong: @yetidobby

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dobby (@yetidobby) on

  • 58.3K followers on IG
  • True reach up to 71,767
  • Engagement rate around 15%
  • Photo posts can go up to 8.6K likes
  • Top locations of followers: USA and UK

Japan: @popocopocos

 
 
 
 
 
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A post shared by ぽぽ☆ぽむ (@popocopocos) on

  • 43.1K followers on IG
  • True reach up to 60,559
  • Engagement rate around 13.52%
  • Photo posts can go up to 5.6K likes
  • Top locations of followers: USA and Italy

South Korea: @cotta.mesan

 
 
 
 
 
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A post shared by 리코타(Ricotta) & 파마산(Parmesan) (@cotta.mesan) on

  • 16.5K followers on IG
  • True reach up to 10,795
  • Engagement rate around 5.73%
  • Photo posts can go up to 913 likes
  • Top locations of followers: South Korea and USA

Taiwan: @corgicoookie

 
 
 
 
 
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A post shared by 長毛柯基Cookie (@corgicoookie) on

  • 27.1K followers on IG
  • True reach up to 12,097
  • Engagement rate around 10.27%
  • Photo posts can go up to 2.9 likes
  • Top locations of followers: USA and Taiwan

Singapore: @ekdikisis

 
 
 
 
 
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A post shared by Marshall & Friends (@ekdikisis) on

  • 30.9K followers on IG
  • True reach up to 18,977
  • Engagement rate around 5%
  • Photo posts can go up to 1.5 likes
  • Top locations of followers: USA and Singapore

Malaysia: @pocketrobo

 
 
 
 
 
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A post shared by PokéRobo (@pocketrobo) on

  • 27.9K followers on IG
  • True reach up to 16,226
  • Engagement rate around 4.80%
  • Photo posts can go up to 1.5K likes
  • Top locations of followers: Japan and UK

Indonesia: @jacob_thegolden

 
 
 
 
 
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A post shared by JACOB & ZOEY (@jacob_thegolden) on

  • 15K followers on IG
  • True reach up to 9,223
  • Engagement rate around 5.32%
  • Photo posts can go up to 771 likes
  • Top locations of followers: USA and Indonesia

Philippines: @baileymcdog

 
 
 
 
 
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A post shared by Bailey 🐶 (@baileymcdog) on

  • 18.5K followers on IG
  • True reach up to 5,647
  • Engagement rate around 5.97%
  • Photo posts can go up to 1.1k likes
  • Top locations of followers: USA and Brazil

Thailand: @themonster_house

 
 
 
 
 
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A post shared by Frenchielover (@themonster_house) on

  • 46.3K followers on IG
  • True reach up to 19,595
  • Engagement rate around 7.80%
  • Photo posts can go up to 3.6K likes
  • Top locations of followers: USA and UK
Interested in carrying out influencer marketing?