Xiaohongshu Marketing
Content Synergy on Xiaohongshu
BGC = Brand-generated content
Publish brand stories, product info, and promotions to establish a professional and consistent image.
KGC = KOL-generated content
KGC leverages influencers—both top-tier KOLs and relatable mid-tier KOCs—to expand reach and build trust.
UGC = User-generated content
Quality UGC often gains algorithmic traction, increasing organic visibility, while timely engagement enhances community participation and strengthens overall credibility.
Works in Synergy
Together, BGC, KGC and UGC create a closed-loop growth engine that not only drives conversions, but continuously feeds back into the brand’s content ecosystem for sustained performance.
Our Methodology
1: Establish a Strong Official Presence
Through well-crafted BGC (Brand-Generated Content), we establish your authority, create brand familiarity, and lay a foundation for future amplification.
2: Implement a Localised Content Strategy
We integrate popular Xiaohongshu expressions and culturally relevant themes to avoid translation pitfalls and connect authentically with your audience. The strategy combines BGC, KGC, and interactive formats to maximize relevance and engagement.
3: Build Social Proof Through Word of Mouth
We encourage UGC (User-Generated Content) by launching community-driven campaigns, incentivising reviews, and engaging with active users to foster organic conversations that influence purchase intent.
4: Boost your content
To ensure your content reaches the right audience at scale, we strategically boost high-performing BGC and KGC using Xiaohongshu’s native ad platform (Juguang).
5: Monitor, Optimize, and Scale
Performance reviews allow us to iterate based on insights, refine content direction, and scale successful tactics. Our goal is not just visibility, but sustainable, conversion-driven growth.
We are trusted by
