Douyin, or Tik Tok (international name), or 抖音 (Simplified Chinese name), is THE new social media of 2018. Here is all the information you need to know about it, starting by the size: 100+ million users!
What is Douyin?
Douyin is a Beijing-born video social media focused on 15-second video formats. The videos are fun footages edited by the users directly on the app. You can also visualize the app by watching the video below.
How does Tik Tok work?
Tik Tok is a unique and genuine option for content creators. Users of Tik Tok can generate original video content with editing tools like sequences, music, filters, transitions effects, etc. All of these tools are easy to access above all. Moreover, you can still discover all this UGC if you are not a fan of creating. Tik Tok provides a swipe feed where everyone can like, comment, and share!
Influencer @ColorBlocker using the Michael Kors Douyin filter
Who’s using it?
If acquiring over 100 million users in about a year wasn’t enough, the core of the users is the “Gen-Z” (under 24 years old) living in 1st and 2nd tier Chinese cities. Additionally, the count of Daily Active Users as of March 2018 was at 32 million. This is a goldmine for marketers willing to capture a young audience!
How to access the goldmine for your brand?
- Collaborate with KOLs! In facts, the social media platform has already started to attract “official content creators.” See the influencer marketing trends for 2018!
- Get certified for your agency at https://www.douyin.com/certification/agency/enter/, or for your company at https://www.douyin.com/enterprise_auth/
- Push co-branded content via stickers and brand challenges
- Feature your music to the catalog available on Tik Tok
Brands like Airbnb, Chevrolet, Michael Kors, Oppo, “The Rap of China” are already creating Douyin social media strategies. Would you like to get started? Contact DBL now and let’s talk about it!
