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Augutinus Bader — Retail Marketing for Augustinus Bader in Asia Markets 2023

Elevating German Luxury Skincare in Asia Markets

The Brief

As the strategic consulting partner for Augustinus Bader, a pioneer in luxury skincare, we guided their ambitious entry into the competitive duty-free retail landscape spanning Hong Kong, Macau, Mainland China, and Southeast Asia. Leveraging our extensive retail marketing expertise, we aimed to curate a brand presence that would resonate deeply, channel targeted traffic, and significantly uplift sales conversions.

The Objective

Brand Awareness

The Solution

Digital Business Lab provided end-to-end consulting services to orchestrate Augustinus Bader’s travel retail marketing strategy across diverse markets. As the exclusive liaison between the brand and esteemed travel retailers like DFS, Dufry, King Power, and Lagardere, we ensured cohesive brand positioning throughout all customer touchpoints.

For Augustinus Bader’s expansion into the Chinese market, our team meticulously designed elegant official WeChat articles featuring intricate SVG animations to engage the audience. Additionally, we developed customised collateral for WeChat mini-programs tailored to various duty-free shops, reinforcing the brand’s luxury aura.

For the Hong Kong, Macau, and Southeast Asian markets, our deliverables included bespoke product imagery and compelling e-commerce content, all elevated by targeted social media strategies and expert copywriting.

WeChat Articles with SVG Animation

Asia Travel Retail Consulting - Creative Production - Project Management

Centralised Project Liaison
bridging all external parties across Hong Kong, Macau, China, and SEA
Retail Shops
DFS, CDF, Dufry, King Power, Lagardere, etc.
Product Page Description
in 4 languages

Key Takeaways

  • Travel Retail Consulting: Leveraging our expertise in travel retail marketing, we successfully localised the brand to resonate within specific duty-free retail markets, thus driving in-store traffic and online sales.
  • Visual Excellence: Tailored product shots and in-store materials significantly boosted consumer engagement and purchase rates.
  • Collaborative Execution: Acted as a bridge between Augustinus Bader and multiple duty-free partners, ensuring brand coherence and streamlined travel retail strategies.

Execution & Outcome

This laser-focused entry strategy and ongoing consultancy garnered significant interest and brand engagement, positioning Augustinus Bader as a forerunner in the high-end skincare market in these regions. As the sole point of contact, we continue to navigate the brand through its expansion, maintaining alignment and optimizing results.

Digital Business Lab remains your go-to partner for retail marketing, ensuring seamless communication between internal teams and external retail partners.

Ready to Engage Your Chinese Audience with Interactive WeChat Article?

About Augustinus Bader


Developed by a world-leading expert in stem cell research, Professor Augustinus Bader,  the brand takes a revolutionary approach to skincare. Harnessing the transformative essence of TFC8®, Augustinus Bader delivers an unparalleled skin rejuvenation journey, paying homage to the body’s intrinsic ability to heal and renew.

+852 64500594