The Brief
Leverage influencer marketing for Lipocils Expert eCommerce conversion through a partnership with the local beauty influencers on Instagram.
The Solution
To promote Talika’s Lipocils Expert 70 Anniversary limited version in the local Hong Kong market, we invited local beauty influencers to experience the eyelash growth after 28 days of testing, which the influencers documented the experience on their social media accounts distributed over the span of 3 weeks. The user-generated contents produced by the influencers are in both English and Cantonese, which is key in the audience education on Lipocils Expert’s benefits and product instructions.
Influencer & PR Management - Social Media & Brand Advocacy Performance Analytics
The Results
Key Takeaways
- Brands need to consider the Instagram story’s limitation as it expires after 24 hours
- 3 weeks of campaign window is short for Eyelash Growth product
In general, the campaign succeeded in raising brand awareness and audience’s interest by educating them on the eyelash growth products with the eye-catchy localized video contents in Cantonese, which helped to develop a pool of young Cantonese-speaking potential customers that can be reactivated for later retargeting.
About Talika
Talika is a French beauty brand that is committed to developing innovative skincare in eye care, skincare, body care, and beauty devices. Lipocils sits behind the success of Talika products, with millions of loyal followers worldwide.
