The Brief
Sarine set for DBL a clear objective: building brand awareness towards “High Net-Worth” audience groups in China and increase its visibility!
The Solution
Our team leveraged Weibo’s reach and KOL storytelling to increase the brand credibility. We also optimized Baidu search engine ranking and activated a unique mix of micro KOLs with a highly engaged social following through impactful video content.
KOL Campaign Management - Video Production - Artistic direction & Graphic Design - WeChat & Weibo Advertising Management - Performance analytics
The Results
Key Takeaways
For this particular campaign, micro-influencers returned such promising results that it surpassed paid media advertising performance by 2.64 times without having had any paid incentive and focused on harnessing win-win partnerships alone. In addition, the strong social media presence of the KOLs on both Weibo and WeChat in China also attributed to the success of this campaign.
About Sarine
For over a generation, Sarine has developed and supplied breakthrough technologies covering the entire diamond pipeline. Sarine products are known and loved worldwide, used in leading diamond manufacturing plants, wholesalers’ offices, all main gem labs, and jewelry retail stores.
