The Brief
Over the years, working with AIA Carnival has been a win-win partnership for both entities. We covered a localized social media marketing campaign so we can achieve the best results. Consequently, we activated the event website via a bi-phased redesign. We also managed the social media presence to push online ticketing sales.
The Solution
In general, DBL team strategized a series of localized social media marketing campaigns where all of them align with AIA carnival’s business objectives. The campaigns include a “real-time” ad campaign creation and community management, where both of them contributed to flexibility for partnership activations and agility for adjustments. We also worked on an audit and hard-data analysis to redesign the website for a enhanced user experience and better functionalities. In conclusion, AIA Carnival is using the full extent of DBL services for 2 years and counting!
Social Media Marketing - Website Design - SEO - Influencers Marketing - Video production
The Results
About AIA Carnival
The AIA Great European Carnival is an event that is organized annually by The Great European Carnival Limited in Hong Kong. The Carnival is usually held in winter and spans the major holidays. It also provides a number of amusement rides, attractions and skill games.
