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AIA Carnival — The Great European Carnival 2018

Drive event attendance through localized social media marketing

The Brief

Over the years, working with AIA Carnival has been a win-win partnership for both entities. We covered a localized social media marketing campaign so we can achieve the best results. Consequently, we activated the event website via a bi-phased redesign. We also managed the social media presence to push online ticketing sales.

The Solution

In general, DBL team strategized a series of localized social media marketing campaigns where all of them align with AIA carnival’s business objectives. The campaigns include a “real-time” ad campaign creation and community management, where both of them contributed to flexibility for partnership activations and agility for adjustments. We also worked on an audit and hard-data analysis to redesign the website for a enhanced user experience and better functionalities. In conclusion, AIA Carnival is using the full extent of DBL services for 2 years and counting!

Social Media Marketing - Website Design - SEO - Influencers Marketing - Video production

The Results

268% increase
of online ticket sales
Thank you UX
7% average engagement rate
On social media
Across all Carnival accounts
580K reach
KOL Audiences
From 13 KOLs
Increase Your Online Conversions with Social Media

About AIA Carnival

The AIA Great European Carnival is an event that is organized annually by The Great European Carnival Limited in Hong Kong. The Carnival is usually held in winter and spans the major holidays. It also provides a number of amusement rides, attractions and skill games.