The Brief
Lab Concept is an urban fashion hub bringing Hong Kong hand-picked lifestyle brands from around the world. Additionally, its social media and digital assets needed a revamp to raise awareness and increase fan base. Hence we conducted a fashion marketing campaign fully utlizing their social media assets.
The Solution
To sum up, we tailored the social media campaign for the local and expat fashion community on Facebook, Instagram and Twitter. First of all, we launched a viral influencer marketing campaign through the strategic combination of video content and a selfie contest. Also, we invited fashion KOLs to the contest to teach styling and photography to participants. Finally, we continued to optimize Lab Concept’s digital footprint through agile Facebook marketing tactics throughout the duration of the campaign. In addition, that includes A/B testing and performance monitoring.
Social Media Optimization (Facebook, Instagram, Twitter), Content Distribution, Website Optimization, Influencer Management, Performance Analytics
The Results
Key Takeaways
Facebook and Instagram offer brands efficient advertising solutions with performance insights for optimization. In order to unlock Facebook and Instagram’s marketing benefits, a powerful, creative and operational strategy needs to be in place. These platforms are social media in nature, but they have vastly different ecosystems. Therefore through synergizing these social channels, we recruited relevant fashion influencers and through their followers. Eventually we empowered Lab Concept’s digital footprint significantly.
About Lab Concept
Lab Concept a fashion shopping hub in Hong Kong with the best hand-picked beauty and lifestyle brands.
