In 2017, BNP Paribas leveraged their flagship brand event in Asia Pacific – the BNP Paribas WTA Finals. It is to highlight the BNP Paribas Sustainable Future Forum (SFF), a business conference that addresses sustainable business growth. DBL’s goal was to organically raise awareness of the two events and elevate the BNP Paribas brand as a bank leading sustainable economic development in APAC and beyond.
DBL created and executed an engaging, organic social media content strategy, tailored for the Asia Pacific market, on LinkedIn and Twitter. Video content was central to the social media strategy. DBL created a series of teasers leading up to the BNP Paribas WTA Finals as well as onsite videos during the two events. DBL also leveraged BNP Paribas’ existing assets to further maximise visibility and engagement. For instance, that includes working with brand ambassadors, keynote speakers, tennis celebrities, and employees.
Account Management - Social Media Management - Video Production - Performance Analytics
The importance of video marketing to social media content strategy continues to increase rapidly. This case study is further evidence of how video content can maximise both visibility and engagement to elevate a brand’s positioning. Above all, the key to successful video marketing is a robust strategy. Also, it needs to seamlessly integrate with non-video content along with leveraging existing brand assets.
About BNP Paribas
BNP Paribas’s history dates back to 1822 with an established presence in Asia Pacific since 1860. Providing for corporates, institutional and private investors, BNP Paribas has grown to become one of the top international financial institutions, as well as the world’s number one sponsor of tennis.